Arbutus unedo ‘Rubra’ is a pink-flowering form of the strawberry tree grown for its colourful autumn display and evergreen structure. Clusters of small, bell-shaped blooms open in soft rose-pink tones, often appearing at the same time as bright red, strawberry-like fruits from the previous season are ripening. The glossy dark green foliage remains attractive throughout the year, while older stems can develop subtle bark texture with age. Hardy and adaptable, ‘Rubra’ suits sunny, sheltered positions in well-drained soil and performs well in coastal and mild gardens, offering reliable year-round interest with minimal maintenance.